Here's mine
Guide to why and how we work:
1. You work for the cause, not the boss. That's what we do - we sell causes.
2. Rally others. Causes happen when people feel they have something to offer.
3. Making meaning is more important than making money.
4. Lose money on an idea only once, preferably not, and never because you didn't do the math.
5. Think about why the world will be a lousier place if Evil Empire closes down. If it isn't, then we should close down.
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